Author Archives: Zen Benefiel

Why? The biggest question you will ever ask with one word

Why?

Ray and Zen are forward-thinking pragmatists, albeit ‘advisorologists,’ who have a penchant for seeing things differently. The combination of wit and wisdom bodes well for radio. Our guests report an ease of conversation and delivery of their message in a very personable way, the new way of marketing in the new millennium… relationship building. It’s all important in developing sustainable business, let alone growing your market share.

Simon Sinek is a movement maker, a way-shower for building momentum that matters in our world today. He’s insightful and spot on in observations of how we behave and using those observations to create maximum results. This book is about a naturally occurring pattern, a way of thinking, acting and communicating that gives some leaders the ability to inspire those around them.  Start With Why is a guide to focus on and amplify the things that do work to inspire.start_with_why1

Just about every person or organization needs to motivate others to act for one reason or other.  The ability to motivate people is not, in itself difficult.  It is usually tied to some external factor.  Tempting incentives or the threat of punishment will often elicit the behavior we desire.  Great Leaders are able to inspire people to act.  Those who are able to inspire give people a sense of purpose or belonging that has little to do with any external incentive or benefit to be gained.

Those who truly lead are able to create a following of people who act not because they were swayed, but because they were inspired.  For those who are inspired, the motivation to act is deeply personal.  They are less likely to be swayed by incentives.  Those who are inspired are willing to pay a premium or endure inconvenience, even personal suffering.  Those who are able to inspire will create a following of people, supporters, voters, customers, workers–who act for the good of the whole not because they have to, but because they want to.

All the inspiring leaders and companies, regardless of size or industry, think, act and communicate exactly alike.   Great leaders understand the value in the things we cannot see.

You’ll want to grab Ray’s Crib Notes on the book, too. The salient points are described in great style and clarity so you get the best of the book in short order. You can request the Crib Notes simply by using the form below:

Enjoy the Show!

Click HERE – Get the NEW Small Business Toolbook

How do you confront issues and people effectively?

Crucial Conversations

Tools for Resolving Broken Promises, Violated Expectations, and Bad Behavior

by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler

Disappointing Results at Work?

The Guys explore one of the toughest issues – dealing with confrontations in the workplace. No, it isn’t about breaking up fights, but it can result in one if not handled properly in some cases. Most of us avoid conflict at all costs, so confronting employees who aren’t meeting up to standards is certainly not an enjoyable process. Crucial Confrontations – Tools for Resolving

How do good leaders create conversations to address work issues? The first few seconds of the interaction sets the tone for everything that follows.

What do you do when someone disappoints you?  For some people, the response is anger.  They cut people off, overstate arguments, attack ideas, employ harsh debating tactics, and eventually resort to insults and threats.

Surely, there’s a better way.  And there is.  We’ll explore how to step up and master crucial confrontations.  But first, let’s start with a definition.

What does the term crucial confrontation mean?  To confront means to hold someone accountable for disappointing you, face-to-face. 

It doesn’t have to be abrasive.  In fact, when confrontations are handled correctly, both parties talk openly and honestly.  Both are candid and respectful.  As a result, problems are resolved and the relationship benefits. But crucial confrontation skills offer the best chance to succeed, regardless of the topic, person, or circumstance.

The Guys tiptoe through the tulips of tense moments…  pursed and tight.  Well, if you know The Guys, they are a bit fast and loose. In order to loosen things up they cover the essential processes and techniques for having crucial conversations, from the authors’ point of view and from their own experience. Crucial confrontations succeed or fail because of the words people choose, and the way people deliver them.

Before you confront someone, you have to make sure that you are confronting the right problem.

The ability to reduce an infraction to its bare essence takes patience, a sense of proportion, and precision. You’ll have to listen in or download Ray’s Crib notes below in order to get the details of what the process is and how it works.

 

Click HERE – Get the NEW Small Business Toolbook

2 Small Biz Guys w Rick Murray CEO of ASBA

2 Small Biz Guys, Ray and Zen interview Rick Murray, ASBA CEO aka the Arizona Small Business Association, and travel many paths regarding small business in Arizona. Rick shares a little of his background with the State of New Mexico’s State Fair Grounds on his way to the leadership role of Arizona’s premier advocacy group.

Speaking of advocacy, we discuss the recent Crowd Funding legislation that he was instrumental in facilitating, a truly time sensitive opportunity and collaboration that met with success. It is a great win for small business owners and an example of what collaborative effort can do. You’ll have to hear the story. Look forward to further information coming from ASBA on the process and even some training on how to develop your own crowdfunding resources.

We explore various services that ASBA provides for both members and non-members, including a state-of-the-art health care coverage website that is open to anyone. You can hear more details during the interview. We talk about the ASBA Marketplace, too. We cover some critical points for the development of relationships and, of course, the follow up that is imperative for successful engagement.

As an entrepreneur or small business owner, no doubt you will benefit from this interview and, perhaps, decide to engage the Arizona Small Business Association to help develop your business. Ray and Zen are both members. Ray is also on the ASBA Mentor Board, which provides consultations for small business owners. Like any smart business owner knows, accessing those who have gone down the similar roads previously often provide insight and wisdom beyond measure.

Enjoy the show and feel free to reach out to us for help, too.

ASBA Mentor and Member (Ray and Zen) make ASBA membership work for you. We offer a special opportunity for ASBA members – EXTRA TIME (2 slots for the price of one – that’s double the time). Just fill out the appointment popup (Let’s Talk in the lower right) and tell us Rick sent you.

Small Business Help – Coaching, Consulting, Peers

We tend to address things in more of a general sense when talking about small business challenges. Tonight’s show was indicative of the reflections of our insights and understanding of various tools. Coaching helps business owner set up action plans once goals and objectives are determined through a variety of questions the coach presents. Consulting focuses on specific issues within the company, creating change management scenarios that, when the employees and staff are involved, provide the opportunity for better buy in and success. Peer advisory groups allow the business owners to engage and reflect with others who have similar challenges, which often isn’t possible in more confined environments.

All businesses rely on sales, but the process for garnering them is often vastly different. There are some basic that often get overlooked. If a sales goal is ‘X’ the construction of the process to get there is all important. It is a numbers game. In the digital world, ‘X’ is achieved through generating traffic and garnering sales as a percentage of the traffic. The rule of thumb is that a .05% success rate is good. So, the question is, “How much traffic must be generated to achieve ‘X’?” That is just a first step, but a necessary one that a lot of business owners forget to address. Numbers are your friend. Don’t leave them out of the process.

Here’s the recording of this week’s show with Ray and Zen:

Bitcoin – Considerations

Phoenix Arizona November 9 2015 8:00 pm2 Small Biz Guys  interviewed Morpheus Titania on 1100 AM KFNX Independent Talk.  Morpheus is the one of the most prolific Bitcoin Traders in political area commonly known as Arizona.  Morpheus has been involved buying and selling Bitcoin since February 2013.  Since then, he has been in the trenches promoting the greatest innovation since the invention of the Smelter, the Printing Press and the Internet… Bitcoin.

The true value in Bitcoin, perhaps, is that it isn’t issued by a central bank and, by design, is available to anyone, anywhere.  You have to listen to the show, it’s engaging and enlightening with not only studio chat, but nearly a dozen callers who participated. If you’ve heard about Bitcoin and wondered… there is some excellent information in the show.

According to the Wall Street Journal recently:

Bitcoin is an odd concept – a currency not issued by any government or central bank, but instead existing on a decentralized network of computers around the world. Transactions to buy and sell bitcoin are entered in an open ledger that is quickly verified and updated. That ledger system is called a blockchain. Venture capitalists and Wall Street banks have been investing in the technology, betting it could more efficiently and securely handle things like settlements of securities transactions or cross-border payments.

Morpheus became aware of Bitcoin in February 2013, when a friend gave a talk about the possibilities available through the blockchain technology.  All money has 6 properties: Scarcity, Durability, Hard to Counterfeit, Divisibility, Portability and Storage of Value. Bitcoin had all of these properties. At that time people had already been using it as money for almost 3 years.

In fact, the first known trade was done on May 22, 2010 when 10,000 bitcoins were traded for $25 worth of pizza. Back in February 2013, those Bitcoins were worth $220,000 and today those same Bitcoins are worth almost $4 million dollars. After the presentation, Morpheus was on fire and immediately took action and found someone to sell him some Bitcoins.

The Bitcoin and the blockchain technology is more than just an invention, it is a Meme. A Meme is a self replicating idea that causes a cultural evolution. Morpheus is excited every day for the infinite possibilities this technology creates by making obsolete the 2 most unethical institutions in the world: Banks and the Governments that are designed to protect them, by simply defunding them.

“In order to change an existing paradigm you do not struggle to change the problematic model. You create a new model and make the old one obsolete.” ―R. Buckminster Fuller

2 Small Biz Guys w/ Morpheus Titania