reviewed by Ray Silverstein
I would like to introduce an extremely interesting book, “The World To Come,” by Dara Horn. This is not a business book, but it made me think more seriously about what is “the world to come” is for business. The book deals with the concept of our individual futures. The next event in your life… the next door you open to an unknown circumstance…even birth and death. Each of us of has our own World To Come.
In the business environment, not everything is unknown. But many business owners do not want to examine or think about the world that will be coming upon them. It is evident that customer communication methods are changing rapidly, in some ways not to our liking. But if we want to experience and be around for The World To Come, we must adapt and change our thinking.
When I first entered the business world (I don’t want to say how long ago), the primary method of communication was a personal letter, followed by a personal phone call. A long distance call was something special, unique and expensive. A telegram was a sure way to get someone’s attention.
These methods don’t really carry any weight today. Many people now favor email. It is easier to make an email connection than a telephone connection. Depending on the age and generation of the communicator, even an email may be out of date, with text messaging or tweeting your communication method of choice.
The world is becoming smaller. It is far easier to learn about customers, suppliers, competitors, and people in general with Internet sites like LinkedIn, Facebook, Google+ and Twitter plus a host of others websites. When I talk to small business owners in the peer advisory boards I facilitate, some are moving forward into these new and interesting venues, but others are still living in the old world.
I believe we all have to move into The World To Come…even me. Nobody likes to change their habits, be forced to learn new skills, or be made to feel uncomfortable. I like to look upon moving forward as a new adventure. Think about the strategic concepts, the way these new technologies can enhance your business, life and experience. For example, my wife is even Skypeing with her grandchildren. What a treat! To be able to not only talk with but actually see friends, children, grandchildren, and business associates around the world. And the price is right…it’s free!
If you are not in the Chicago or Phoenix areas and would like to explore with me how you can position your business and benefit in The World To Come, visit PRO President’s Resource Organization People say life is an adventure…come and explore with us!